Bangkok Bank is the largest commercial bank in Thailand, and is one of the largest regional banks in South East Asia. Its network of over 600 branches services nearly 10 million customers.
The Bank believes that in order to provide outstanding customer service it must make continual improvements in customer service at every level of the organization. To achieve this, the Bank has recently introduced to its management structure four new business units which cater to the needs of key customer segments - Consumer, Business, Commercial and Corporate.
The Bank is supporting these changes with the introduction of new technology to expand its range of products and services and to tailor them to meet the different needs of its diverse customer base.
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